04 June - 06 June 2018
Tampa, USA

Argus Added Value Fertilizers US 2018

Monday June 4

Start End
  • 4:30pm
  • -
  • 6:00pm
  • Registration and Exhibition Opens
Pick up your conference bag and attendee badge and meet the exhibitors
  • 5:00pm
  • -
  • 6:00pm
  • Speed-Networking
Make new connections in an hour during this high impact session! Bring plenty of business cards and be prepared for 2 minute conversations before the bell rings and you meet someone new.
  • 6:00pm
  • -
  • 8:00pm
  • Opening Networking Drinks Reception
Join your fellow attendees for an informal drink by the pool before the main event kicks off.

Tuesday June 5

Start End
  • 08:00am
  • -
  • 06:30pm
  • Registration and Exhibition Opens
  • 08:50am
  • -
  • 09:00am
  • Chair's Opening Remarks Lauren Williamson - SVP, Fertilizers
  • 09:00am
  • -
  • 09:30am
  • Defining and Evaluating the Market for Added Value and Specialty Fertilizers Adrian Stubbs - Principal, Potash & Fertilizers, Argus
- Segmenting product categories
- Overview of demand trends
- A deep-dive into the drivers in the US market
- Assessing consumption trends and growth potential
  • 09:30am
  • -
  • 10.00am
  • Overview of Market Trends in Commodity and Drivers for Specialty Fertilizers Blake Hurtik - Editor, Argus
- Supply and demand dynamics for straight and specialty fertilizers
- What can we ascertain from trends in commodity fertilizers that will affect the demand for specialty fertilizers?
- The role of retailers in the supply chain in North America
- Mergers and acquisitions and outlook for market consolidation
  • 10:00am
  • -
  • 10:20am
  • Introducing Slido and Audience Polling
  • 10:20am
  • -
  • 11:00am
  • Break
  • 11:00am
  • -
  • 11:20am
  • The Role of Enhanced-Efficiency Products in Improving Nitrogen Use Efficiency and Reducing Impact on the Environment Tom Bruulsema - Vice President, Americas & Research, IPNI
  • 11:20am
  • -
  • 11:40am
  • Shifts in the Agriculture Economy: How New Approaches and Products are Addressing Sustainability in the Sector Amy Yoder - President and CEO, Anuvia
  • 11:40am
  • -
  • 12:00pm
  • The Latest Innovations in Enhanced Efficiency Fertilizers and the Benefits for Growers Tim Laatsch - Technical Agronomist, Koch Agronomic Services
- Assessing the benefits for both high value, specialty crops and arable crops
- Improving NUE with advanced application methods
- Outcomes of crop-specific field trials
- Improving ROI for farmers
  • 12:00pm
  • -
  • 12:20pm
  • Joint Speaker Q&A and Audience Polling
  • 12.20pm
  • -
  • 13:50pm
  • Lunch
  • 01:50pm
  • -
  • 02:10pm
  • Nutrient Management Strategies to Improve Fertilizer Use Efficiency in the Field Dorivar Ruiz-Diaz - Associate Professor, Soil Fertility and Nutrient Management, Kansas State University
  • 02:10pm
  • -
  • 03:00pm
  • Panel Discussion: Communicating the Benefits of Added Value Fertilizers to Growers

- How is information and data being gathered and disseminated?
- How new specialty products can be adopted by crop advisors and growers
- Collaboration across the supply chain to provide accurate information to growers
- Communicating the commercial advantages of new products and impact on farmer profitability

Panellists:
Galen Mooso, North American Agronomy Manager, J.R. Simplot Company
Sally Flis, Director of Agronomy, The Fertilizer Institute
Alan Blaylock, Agronomy Manager, Nutrien

 

  • 03:00pm
  • -
  • 03:30pm
  • Networking Break
  • 03:30pm
  • -
  • 03:50pm
  • Developing Specialty Fertilizers for Fertigation and Foliar Nutrition Ariana Cohen - VP, Head of Global Business Development, Marketing and R&D, ICL Specialty
- Optimizing application of foliar fertilizers to enhance performance
- Considering the best timing of application of foliar fertilizers for optimum results
- A look at the rise of micro-irrigation and the factors driving it
- The growing market for specialty liquid fertilizers in the US
  • 03:50pm
  • -
  • 04:10pm
  • Approaches for Improved Use Efficiency of Applied Nutrients Rolf Härdter - Head of Global Agronomic Services, K+S
- Factors driving the need for improved efficiency
- Limitations to optimal use of nutrients
- Enhancing efficiency and maximizing crop output
- Plant nutritional approaches to mitigate stress
  • 04:10pm
  • -
  • 04.30pm
  • Joint Speaker Q&A and Audience Polling
  • 04:30pm
  • -
  • 05:30pm
  • Interactive Round Table Discussions Choose a topic and join a discussion with a group of your peers - Gain insights and make new contacts!

- Improving nitrogen fertilizer performance with value-add products

Tim Laatsch, Technical Agronomist, Koch Agronomic Services

- Reducing the environmental impact of applying fertilizers and communicating with consumers

Chris Lufkin, Regional Business Lead, Specialty Agriculture for North America, ICL Specialty Fertilizers

 - Humic Acids: Utilizing Plant Nutrition for Disease Suppression

Peter Aleman, President/ Founder, BioGro

- What are the advantages of microbial components for fertilizer use efficiency?

Marcus Meadows-Smith, CEO, BioConsortia

- What are the trends and growth expectations for the use of micronutrients?

Stanley Mickels, Agronomist/President, UlexAndes-USA

  • 06:00pm
  • -
  • 08:00pm
  • Cocktail Reception

Wednesday June 6

Start End
  • 08:30am
  • -
  • 03:20pm
  • Registration Desk and Exhibition Opens
  • 09:20am
  • -
  • 09:25am
  • Chair's Opening Remarks and Day 1 Recap Lauren Williamson - SVP, Fertilizers, Argus
  • 09:25am
  • -
  • 09.50am
  • A Quick Round-up of Tuesday's Round Table Discussions
  • 09.50am
  • -
  • 10.10am
  • Technology for Optimizing Phosphorus – Agronomy and Environmental Paul Reising - Director of Strategic Product Management, Actagro
- The future and current challenges of phosphorus fertilizers use – balancing agronomy and consumer needs. Farm to table challenges
- Understand how technology can manage phosphorus agronomy and off-site issues
- Discussion of how new technologies can improve environmental fate of phosphorus
  • 10:10am
  • -
  • 10:30am
  • Added Value Fertilizer Technology Category in Agriculture - The Adoption Process, Timeline and Precedent Set in Past, Present and Future Ray Perkins - President USA, Eco Agro International
  • 10:30am
  • -
  • 10:45am
  • Joint Speaker Q&A
  • 10:45
  • -
  • 11:15
  • Networking Break
  • 11:15am
  • -
  • 12:15pm
  • Panel: Perspectives on the Impact of Specialty Products on North American Fertilizer Consumption Habits

- How the recent surge in interest in added value products is shifting the market dynamics in North America
- Challenges of incorporating new products into a distribution network
- The commercial implications of enhancing the efficiency of straight fertilizers by incorporating specialty or microbial agricultural products

Panelists include:
Tommy Roach, Director, Product Development & Specialty Products, Nachurs Alpine
Nils Berger, Fertilizer Application Consultancy, Eurochem
Marcus Meadows-Smith, CEO, BioConsortia
Chris Lufkin, Regional Business Lead, Specialty Agriculture for North America, ICL Specialty Fertilizers

  • 12:00pm
  • -
  • 12:20pm
  • Biostimulants: Why now? The Evolving Role of Biostimulants in Supporting Plant Growth Ido Horresh - Commercial Director for CRF and Biostimulants, Haifa Chemicals
- Using biostimulants to improve nutrient availability and uptake
- Promoting best agricultural practices and role of biostimulants to growers
- Developments in US regulations of biostimulants
  • 12:20pm
  • -
  • 12:40pm
  • Improving Crop Yields and Quality with the Application of High-Performance Biostimulants José Nolasco Bethencourt - Strategy and Innovation Director, Tradecorp International
  • 12:40pm
  • -
  • 12:50pm
  • Joint Speaker Q&A
  • 12:50pm
  • -
  • 2:00pm
  • Lunch
  • 2:00pm
  • -
  • 2:20pm
  • Considering the Market Drivers for Micronutrients Dale Edgington - Purchasing & Production Manager, Advanced Micronutrient Products
- Identifying factors that affect the supply and demand for raw materials used in manufacturing
- Assessing the requirements of crops and soils for the elements of boron, copper, manganese and zinc
  • 02:20pm
  • -
  • 02:40pm
  • How Zinc Fertilizers are Responding to Zinc Deficiencies in Specific Crops in North American Soils Ming Xian Fan - Director, International Zinc Association
  • 02:40pm
  • -
  • 03:00pm
  • Demand for Boron Products in North America Marcel Barbier - Development Specialist, US Borax (Rio Tinto Borates)
- Identifying the right blends and delivery mechanisms for specific crops and conditions
- Incorporating boron in an economical way for growers
- Assessing the scale of the market in North America 
  • 3:00pm
  • -
  • 3:20pm
  • Joint Speaker Q&A
  • 3:20pm
  • -
  • 3:30pm
  • Closing Remarks and End of Conference